Local Internet Marketing
The year is 2010 and Small business owners are reeling! Businesses are closing their doors in droves. Strip malls are empty, plumbers, restaurants, even Doctors and Lawyers are feeling the pinch. High unemployment, foreclosures, uncertainty of the future has left millions of small business owners scratching their heads wondering how they are going to survive in their local market.
The top 2 reasons small businesses are struggling in 2010!
The number one reason is obvious. The economy is hurting and people are spending less money. This means small business owners must work even harder to make ends meet and attract new customers. There are people still spending money and you need to reach them!
The big question is… “Where are they and how do you reach them?”
This leads into the 2nd biggest reason many small business owners are struggling to bring in new customers and stay in business.
Huge shifts in the way people find products and service in their local market!
For many years small business owners have relied on traditional advertising to market their products and services. There was a time where you had to be in the Yellow Pages, even though it was expensive. Everybody read the local paper and you had great results advertising in it. Direct mail was a powerful way to get your coupons out to your local customers.
The times have changed! The Yellow pages are DEAD and newspapers are losing readers in droves as more people get their news online. There has been a major shift in the way people find information and most small business owners are not making the shift fast enough!
You Need To Be Where Your Best Customers Are Looking!
The fact is, there are now over 1 billion local searches being performed online every month. Some reports have shown that over 90% of people search online and then buy local. These numbers are real and they are only going to grow.
Local Search has exploded! Google, Bing, and Yahoo have all created local business listing sections to help these searchers find local businesses. It is obvious that they take this change in search behavior seriously because they have placed these local results at the top of their search results.
Hundreds of local directories have sprung up over the past few years and even the Yellow pages have placed huge emphasis in online marketing. The fact is, you must have your business listed in the big 3 search engine local listings as well as as many directories as possible. Having your business listing show up on page one for the keywords that apply to your business means new business. When done right it can literally explode your business!
You also need to take a hard look at your current website and if you still don’t have one, get one asap.
Is your website search engine friendly? Is it showing up in the major search engines for the right keywords? Having a website means nothing if you are not reaching your best customers when they are ready to buy. Too many small business owners have under performing websites that is costing them money and customers.
Does your website have a clear purpose? Is it easy for searchers to find exactly what they need? Is it overloaded with too much information that looks confusing? Your website must have a clear purpose and lead the viewer exactly where they need to go to find what you have to offer. Slow loading, overloaded web pages cause most viewers to leave without ever doing anything. they will simply go to another website.
Do you have a direct call to action? If you want people to contact you, it is important to give them a call to action! Not just a simple contact us page. You should have a call to action on every page in your website. Don’t hide your address or phone number. Offer coupons, or incentives to try you out. Create a email opt in form and offer some free info if they fill it out. Too many websites fail to direct people as to what to do next.
Get a Free Website Analysis today! The only way to find out what is wrong with your website is to have an outside source take a look at how it is set up. Your website designer will probably feed you a line of bull, and then charge you to make unnecessary changes. Click Here for a Free website consultation today!
Internet Marketing in your local market can be very confusing. The main reason most small business owners are either not doing anything or are doing it wrong is too much bad information!
Warning! The explosion of local search marketing has led to a huge influx of newcomers to the internet marketing arena. Many of these so called consultants are buying “How To” eBooks or taking 2 week video courses and then pitching small business owners with their new found skills.
There are hundreds of get rich quick schemes and do it yourself marketing programs that more times than not are designed to make the seller rich and do nothing to help you.
Guaranteed top listings in Google! This claim is the one that you really need to be wary of. No one can guarantee you top listings in Google, except Google. I have been doing Search Engine Optimization for 15 years and it infuriates me when people make false promises to get your money.
Another marketing scheme to be wary of is companies that want to give you specific keywords in Google Adwords (pay per click) for a monthly fee. If you want to do pay per click do it yourself or hire a company that charges a service fee not a set price for specific keywords.
The huge influx of scam artists and inexperienced consultants has left many small business owners shaking their heads and reluctant to spend money on internet marketing. I guarantee your phone is ringing off the hook with the latest greatest local search marketing system.
The good news is that there are really good consultants and local internet marketing companies out there. Be careful, and ask a lot of questions. Make sure they know what they are talking about and not just trying to take your money.
Local Goldmine is designed specifically for small business owners with a local customer base. We have over 15 years of hands on experience and above all don’t talk over your head.
A Powerful Way To Dominate Your Local Market!
Our Local Search Domination package is a powerful local business listing system designed to optimize your business listing and submit it to the big 3 search engine local listings as well as over 100 powerful directories. This package is priced so that even the smallest business can afford it and you don’t even need a website!
Do You Need A Website Redesign?
Let us take a look at your current website and give you straight talk about what its strengths and weaknesses are. We offer a Free website consultation and have extremely affordable rates if you need a website redesign.
There Is No Reason You Should Not Have A Website in 2010!
Regardless of the size of your business, you should have a website. The main reason most small business owners still don’t have one is cost. too many fancy website designers charge thousands of dollars and have no clue about search engine optimization. You end up with a nice looking website that never shows up in the search engine results for your keywords.
We specialize in websites for small business owners and create professional looking and search engine friendly 4-5 page websites for as low as $299. Get a free consultation and get straight answers!
Social Media Is The Next Wave In Internet Marketing!
Last but certainly not least we can help you create a presence in Social Media. We can help you set up and manage Facebook Fan pages, Twitter accounts, Youtube channels, articel marketing, blog marketing, and content distribution. Contact us and pick our brains. Social media is exploding and many experts are calling it the next be marketing channel for small business owners.
I hope you enjoyed the info above and if you want to talk about your local internet marketing situation contact us today!
Go to Local Goldmine or if you want to talk call Jeffrey Taylor at 602-538-5661
To Tour Success!
Jeffrey Taylor







